“The best way to predict the future is to create it.”
The statement is attributed to Peter Drucker.
You have a strategy? It will fail.
All strategies fail sooner or later. They fall victim to our inability to predict the future.
The only certainty about the future is that it will be different than we expect.
But those who think about the future in a structured way gain an advantage.
In this article, I’ll tell you about a tool that can be of much help if you also want to stay ahead of the curve.
“While hard data may inform the intellect, it is largely soft data that generate wisdom. They may be difficult to “analyze,” but they are indispensable for synthesis – the key to strategy making.”
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