How Best-Selling Books, X (formerly Twitter), Instagram, or Podcasts Can Boost Global Reach
Insights from a Recent Study
Have you ever wondered how some solopreneurs rise to the top while others struggle to gain traction? I was very curious about it and finally got some convincing answers after a piece of research my social researcher friends shared with me recently.
A recent study by Linkee has cracked the code by analyzing the top ten solopreneurs across various industries, ranking them by factors such as net worth, social media following, and key products. I will briefly introduce it to you for information and inspiration purposes.
If you’re an aspiring solopreneur or a seasoned freelancer aiming to be content entrepreneur one day, these insights reveal patterns that can help you scale your business and boost your online influence. Who knows you might be a millionaire like Ferriss, Shetty, Koe or others.
A Brief Time Travel
Back in my days in 70s, 80s, even in 90s, when I was working as a healthcare professional, I didn’t have the luxury of platforms like Twitter, Instagram, or even the idea of self-publishing.
Everything was paper-bound, tedious, and slow-moving. I remember typing manuscripts by hand, hoping someone somewhere would deem my work worthy of print. It was a world where, despite the passion and knowledge, making an impact felt like pushing a boulder uphill.
If only I had the power of podcasts and social media back then — I wonder how many bestsellers might have come from those years of hard-earned wisdom.
But I’m here to tell you, it’s a different world now — and you, dear solopreneurs, especially freelance writers, have opportunities we couldn’t even dream of. With the click of a button, you can reach thousands, even millions. It’s a gift that today’s freelancers must embrace with full force.
Meet the Top 3 Power Players
At the pinnacle of the list is Tim Ferriss, the author and podcaster behind “The 4-Hour Workweek” and “The Tim Ferriss Show.” With a net worth of $100 million, and a massive following of 1.9 million on Twitter/X and 1.6 million on Instagram, Ferriss is a powerhouse of influence. His strategic use of media has made him a household name in both entrepreneurship and self-improvement.
In second place, Jay Shetty has leveraged his motivational speaking career and mindfulness content to amass a net worth of $4 million. With the largest Instagram following on the list (15.7M), Jay’s “Think Like a Monk” book and his popular podcast “On Purpose” show how content rooted in personal growth can build a devoted audience.
The third standout is Dan Koe, who combines digital marketing with productivity coaching. His book “The Art of Focus” and social media presence (457.7K Twitter/X followers, 1.6M on Instagram) highlight the growing demand for digital products and self-improvement programs. With a net worth of $50 million, Koe’s approach underscores the importance of carving out a niche and cultivating expertise.
What Does This Mean for You?
The success of these solopreneurs shows that personal branding, strategic use of social media, and well-executed content creation are the trifecta of modern entrepreneurship. The path to the top might seem varied, but the key takeaway is clear: align your passion with market demand, and choose the right platforms to amplify your message.
Takeaways for Solopreneurs, Especially Freelance Writers
I discussed this research with some successful content developers and marketers. Here is a summary of what I learned from them:
Leverage Social Media: Ferriss, Shetty, and Koe all demonstrate how vital a social media presence is. For freelance writers, Instagram and Twitter/X are powerful tools to expand reach and connect with readers.
Find Your Niche: Whether it’s productivity, mindfulness, or entrepreneurship, these solopreneurs have tapped into specific interests. Freelance writers should focus on what they’re truly passionate about, to build authority in that space.
Create Evergreen Content: Books and podcasts offer long-lasting value. Writers can consider self-publishing or starting their own podcast to share expertise and gain credibility.
Build a Personal Brand: Your name and reputation are your most valuable assets. Consistent content creation and audience engagement will keep you relevant and help you grow, just like these top solopreneurs have done.
This study was conducted by Linkee. A spokesperson from Linkee commented on the study: “From savvy digital marketing moves to launching impactful products, these entrepreneurs show that being solo doesn’t mean going small. Their paths mix creativity, hustle, and the power to connect with audiences online, proving that a strong personal brand and a smart strategy can take you far in today’s fast-paced digital scene.”
Why I write about sex from different angles recently
Recently I posted a story titled I Didn’t Know There Was Such a Thing as the Sexiest City in 2024 — But Now I Do! My loyal readers wonder why I started writing about this topic.
Like many gentlemen of a certain age, I enjoy discussing the topic of sex from different angles — after all, it’s a subject full of life and laughter! So, here are a few intriguing stories that might get your heart racing. Just remember to stay healthy and have plenty of fun along the way!
I Answered 7 Difficult Sex Related Questions with Empathy and Compassion
Her Husband Found Their Daughter’s PοrnHub Account, What Should She Say to Her 22-Year-Old Daughter
Samantha Slept With All Kinds of Men for 3 Years & Got Thousands of Views
Understanding the Westermarck Effect and Its Impact on the Sexual Health of Children
Understanding Abortion Laws in Australia: A Public Health Overview
I also write on serious stuff like this supporting good journalists:
Journalistic Censorship Intensifies on Social Media: A Look at Ken Klippenstein’s Suspension on X
Why X (formerly Twitter) suspended investigative journalist Ken Klippenstein and what it reveals about political…medium.com
Thank you for reading my story. I wish you a healthy and long life with your loved ones.
I am a retired healthcare scientist in his mid-70s, and I have several grandkids who keep me going and inspire me to write on this platform. I am also the chief editor of the Health and Science publication on Medium.com. As a giveback activity, I volunteered as an editor for Illumination publications, supporting many new writers. I will be happy to read, publish, and promote your stories. You may connect with me on LinkedIn, Twitter, and Quora, where I share stories I read. You may subscribe to my account to get my stories in your inbox when I post. You can also find my distilled content on Subtack: Health Science Research By Dr Mike Broadly.
Lessons Learned from My Personal Stories
Have you considered writing on Medium or Substack? I recently read a best-selling book Substack Mastery written by my mentor Dr Mehmet Yildiz (Main) which changed my perspectives on online writing as I discussed in this story titled The Substack Mastery Book Helped Me Make My Every Metric Green on My Dashboard.
Leave a Reply