Henry Louis Mencken said: “For every problem there is a solution which is simple, clear, and wrong.” This simplistic approach to business strategy is a perfect example.
Most experts present strategy as seductively simple, like three phases:
1. Figure out where you are now (your current state, or point A)
2. Decide where you want to be (your strategic goal, or point B)
3. Plan how to get there (your action plan)
This approach emerged and has become prevalent because it looks clear and logical. But it doesn’t mean it works… Read more in my fresh newsletter.
Check out my new book, Red and Yellow Strategies: Flip Your Strategic Thinking and Overcome Short-termism, and take advantage of the special price here.
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