Having a streamlined approach to content creation means getting the work done faster and making sure the rest of your team is involved early on.
This efficiency frees up your team to work on developing content that actually performs well with your audience.
Having a more efficient workflow for your business allows you to create better content, release it faster and avoids breaking the bank.
In making your content creation strategy more efficient, you are not only ensuring that all of the elements seamlessly integrate with one another but also that this fact marries itself to every business objective and leads to higher-performing content and increased strategic value to your business.
Here are some of the best nuggets for how to optimize your workflow methodology.
Get Clear On Team Roles And Responsibilities
Do you ever get the sense that your content production process is too chaotic?
Imagine a tech company with no defined roles and responsibilities among the marketing team.
Let’s say, a blog post is published on the most recent AI innovations by the writer.
The team publishes it only long after the technological advancements have already lost their importance because of siloed website team and marketing folks.
The social team think the writer will provide all the text for everywhere your content appears on social, but the writer thinks the inverse.
Therefore, the blog never gets marketed on social media.
The result? That blog post is one of the lowest engagement pieces on the blog — and few leads are generated from it.
Or your content strategy might have been more successful if the roles and responsibilities within this organization were a bit clearer.
Both writers and editors need to know whose job it is to write, edit, publish, and promote content so that the workflow runs smoothly with enough collaboration in work as a team.
You can actually use ExpertWriter.ai for this.
It is a AI tool that can drives your content creation workflow on autopilot and make sure that all the processes run efficiently in addition to delegating roles according to each phase of content production.
Establish and Follow a Content Calendar
If you have been burdened by content deadlines or hitting last minute creative blocks, implementing a content calendar might be your silver lining.
It is like a helicopter aerial photograph for your content strategy, helping keep up the production of original content.
Your content calendar can help understand what you are doing and why, to link with strategic business decisions and external seasonal trends.
Planning ahead also means you can coordinate when and where to use your content, either across multiple social networks or as part of a larger content strategy — leading to better performance and driving results for your business.
Creating a useful calendar does not have to be complicated.
Categorize themes and audiences of importance first, then plan out the types of contents; blogs, videos or social media posts for all platforms.
This organized process is strictly supported by various online tools like; Asana, Trello, ClickUp and many others.
Repurpose Content
It is possible to expand the reach and value of your old content by using it again on different channels.
For example, a piece (e.g. a blog post) can be repurposed by the creator to place it in various formats and on multiple platforms.
This method is a very powerful tool in minimizing the effort and time required to create new material, making greater usage of already developed content.
It could be bite-sized social media snippets from the blog, an infographic on it summarizing key information or even a video script referencing the written content.
Now, this is a great way to break down your marketing workflow too.
Repurposing also allows you to maintain consistency in your messaging across other channels, saving time by repacking minor content pieces and making them unique for a new medium.
For example, suppose you own an eCommerce brand.
They could provide a rundown of the product description as social media captions.
Or you could run an email campaign from a particular blog post for targeted promotion.
You could also create video tutorials out of product descriptions.
This approach not only prolongs the life and distribution of content, but also supports a harmonious content creation process that supports quantifiable business objectives.
Document Preferences and Guidelines
Prefer specific font styles and graphic treatments? Document them!
Here is where written preferences and guidelines, such as style guides and templates are beneficial.
Creating a style guide will help remove any inconsistencies in all of your content, from grammar and punctuation to tone and terminology.
This prevents confusion and maintains the individuality of your brand.
An ideal style guide should cover everything from fonts, to colors, to image styles and even the formatting of different types of content.
You use templates to streamline your workflow even further.
Imagine pre-formatted blog post layouts with designated sections for text, images, and calls to action.
This will allow you to spend less time explaining your needs to your team and making corrections, so you can spend more time maximizing the performance of your content strategy.
Use Content Management Tools
There are many tools that can increase your workflow as far as content management goes, so take the time to see what is available.
With these platforms, you get all-inclusive scheduling and collaboration functionalities, as well as SEO optimization and analytics to help you run your content creation process from one central location.
There are open-source and proprietary options for such tools.
WordPress and other platforms like it are open-source solutions which allow you to custom build your website, but they can be a bit confusing for those without technical expertise.
These are easy-to-use tools that also come with less powerful solutions but for a price — Adobe Experience Manager being an example.
The secret is in knowing what your team needs and is technically able to handle.
Analyze the team size, budget, features needed, and if you will require tech support before choosing any tool to help optimize your content creation venture.
ExpertWriter.ai can play a significant role in enhancing your content creation journey by automating content generation while preserving quality.
It’s the ultimate tool to optimize your workflow and ensure a steady stream of quality content.
Check out ExpertWriter.ai to see how you can transform your content strategy with ease.
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