The recent Google Helpful Content Update (HCU) has left many small website owners frustrated, as many sites that adhered to Google’s guidelines for quality content still saw a drop in traffic.
At the same time, platforms like Reddit experienced a surge in traffic despite having less-than-stellar content.
This post explores a key factor that may be driving these changes: brand search volume.
What’s the Theory Behind the Update?
According to SEO experts, including Tom Capper from Moz, Google’s HCU may be prioritizing websites with strong brand search volume — meaning how often people search for a specific brand — over merely having a large number of backlinks.
Sites with a balance between brand search volume and link signals are more likely to maintain or improve their rankings post-update.
What the Data Shows
Moz tracked 1.9 million U.S. websites and found that sites with higher brand search volume, compared to their link volume, tended to be winners in the HCU update.
Websites with disproportionate link volume but lower brand search suffered the most.
How Can You Improve Your Brand Search Volume?
Here are some strategies to help boost brand search volume:
- Content Marketing: Appear on guest posts, podcasts, or high-traffic websites to get more people searching for your brand.
- Influencer Marketing: Partner with influencers to mention your brand, driving curious followers to search for it.
- Paid Ads: Running ads can pique interest, prompting users to search for reviews or more information on your brand.
Boosting your brand search volume is essential for surviving and thriving in Google’s Helpful Content Update era.
If you want to ensure your SEO strategy stays strong, focusing on your brand’s visibility through organic searches could be the key to maintaining rankings.
To make this process even more efficient, consider using ExpertWriter.ai.
It’s the perfect AI tool to set your SEO and content strategy on autopilot, allowing you to focus on building brand authority while ExpertWriter helps you generate high-quality, optimized content effortlessly.
Click here to visit Expert Writer AI and sign up to set your content marketing on auto-pilot.
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