If you’re making some money on Medium or Substack, you’re off to a great start — but the top writers don’t stop there.
They adopt smarter, less obvious strategies to grow their audience, increase income, and sustain long-term success.
Want to know their secrets? Below are a few additional tactics they use that aren’t in your typical playbook.
And if you’re serious about taking your writing income to the next level, grab the free Advanced Monetization Roadmap here:
👉 Download the Roadmap
1. Leverage Strategic Collaborations
The best writers don’t go it alone — they collaborate with other creators and brands.
These partnerships allow them to reach new audiences while earning money from co-branded projects, joint newsletters, or sponsored guest posts.
How to Apply This:
- Partner with other Substack or Medium writers to create shared bundles or series.
- Reach out to companies in your niche for collaborative sponsorships.
2. Launch Micro-Products
While long-form content like eBooks takes time, top writers use micro-products — such as templates, checklists, or mini-guides — that offer quick wins for readers and generate fast income.
Examples:
- Sell a writing prompt calendar for aspiring bloggers.
- Offer paid templates for newsletter creation or SEO optimization.
These products are easy to promote on Medium, Substack, and your social media, giving you more opportunities for passive income.
3. Optimize for Search Engines with High-Intent Keywords
Rather than relying solely on platform algorithms, top writers make sure their content ranks on Google.
Targeting high-intent keywords (like “best tools for writers” or “affiliate programs for bloggers”) attracts an audience that is ready to act — whether by subscribing, purchasing, or hiring your services.
Pro Tip:
- Use Google Search Console or keyword tools to identify terms with low competition and high intent.
- Create evergreen content on your own site that ranks over time, driving steady traffic and income.
4. Offer Consulting or Personalized Services
Many successful writers diversify their revenue by offering coaching, content strategy consulting, or editing services.
This works especially well if you’ve already built credibility through your writing.
What You Can Do:
- Offer a writing coaching program to help new writers get started.
- Create personalized content audits for bloggers and newsletter creators.
Want to learn more advanced strategies?
Download the Advanced Monetization Roadmap now — it’s completely free!
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