We can organize our thoughts on strategy in the traditional order:
1, What goals and ambitions do we have?
2. Who will be our customers?
3. What needs do they have?
4. What value will we create for them?
But this order in thoughts was only applicable to 20th-century markets, where customers had to buy what businesses produced.
Today, businesses have to produce what customers want to buy.
Apple, Google, Uber, Airbnb, Amazon, Tesla and many others didn’t start with big ambitions. They started with big problems and respective products.
We need another approach. Read more in my fresh newsletter.
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