The traditional order in thoughts on strategy was only applicable to 20th-century markets, where customers had to buy what businesses produced.
Today, businesses have to produce what customers want to buy.
Apple, Google, Uber, Airbnb, Amazon, Tesla and many others didn’t start with big ambitions. They started with big problems and respective products.
They didn’t buy market share to achieve success. Their products made them successful and they won market share.
Big problems are unmet customer needs. If the needs are prevalent, the solution is scalable.
So, try this order in thoughts on strategy…
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