Most companies make two common mistakes:
1. They segment their customers based on the wrong criteria, and
2. They design their org structures around flawed linchpins.
If a company structures its sales department by region and its marketing department by product, it cannot become customer-oriented.
You can’t build a business in a way that makes it easier for you to run and still expect customers to love it.
But you can choose another path.
Tomorrow, subscribers to my Strategic Seeing newsletter will receive a new article on strategy and customer centricity. Join us today and you’ll receive it, too!
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