A while back, some folks wanted to get rid of an old desk. They put it outside with a sign that said FREE FURNITURE.
They hoped someone would take it off their hands. But guess what? Weeks went by, and no one bothered to pick it up. Not a single person wanted it.
So they decided to switch things up. They made a new sign:
DESK — $50
And just like that, the desk was gone in a few hours. Someone even “stole” it!
Suddenly, because it had a price, the desk looked valuable.
Now, it wasn’t just something free that someone wanted to get rid of — it was something worth taking.
Takeaway for Writers and Business Owners
When you start from a place of value, people see your product differently.
Instead of giving everything away or underselling, show its worth right from the start.
And if you’re finding it tough to show the true value of what you offer, a skilled copywriter can help.
As a copywriter, I translate the unique benefits of your product into clear, engaging language that resonates with your audience, helping them see why your product is worth it.
If you’re ready to highlight your product’s real value and connect with your audience, let’s talk!
Book a call with me here, and let’s make your message shine.
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