A few months ago, a local coffee shop was struggling to attract customers, despite serving great coffee.
They were offering discounts left and right, trying to lure people in, but still, the place was often empty.
They put up a sign that said, “50% Off All Coffees Today,” hoping to boost sales.
But surprisingly, sales didn’t spike much.
Then, they decided to change the approach. Instead of a discount, they put up a new sign that read:
“Exclusive Craft Coffee — $7 a Cup”
Immediately, things changed. People started lining up outside.
The same coffee, but now it had a premium price tag, and suddenly, people started seeing it as something special.
The coffee shop wasn’t just another café — it was a place offering an exclusive experience.
Takeaway for Writers and Business Owners
This story shows the power of perception. When you present something as valuable, people perceive it as such.
Discounting too much or giving away your product can cheapen its value in the eyes of your audience.
The key is to position your product in a way that highlights its worth from the very beginning.
If you’re struggling to communicate the true value of your product, a good copywriter can help.
I specialize in crafting compelling messages that highlight your product’s unique benefits and create a strong connection with your target audience.
Ready to elevate your brand’s message and showcase the value you offer? Let’s chat!
Book a call with me here, and let’s create copy that resonates and drives results.
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