What do companies like Airbnb, Uber, IKEA, Amazon, Tesla, Apple, and Netflix have in common? You’ll find these names in every book on disruptive innovation.
But note that:
1. The list is very short. The same names go from book to book.
2. The list isn’t growing. ChatGPT has been sensationally successful, but it still isn’t a business—just a technology.
Jeff Bezos’s ‘Day 1 thinking’ is a thing of the past, and Elon Musk’s visionary approach has become a half-forgotten legend.
Amazon’s latest “innovation” is copying Temu’s business model.
But their overhyped ideas led countless startup founders to believe that disruptive innovation is a must. It gave birth to a whole bunch of ridiculous ideas and products.
Here are some examples…
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