Protect your market from competition
I have a confession to make – I used to love instant coffee. I believed that Nescafé Gold was delicious.
Please, tell no one.
In my communist childhood, we didn’t have good coffee.
And when the regime collapsed, we saw our first cans of Nescafé. That brown powder dissolved in hot water tasted like a sip of heaven.
The same thing that makes your products successful today could be why they fail tomorrow.
A Chinese smartphone maker dominates the African market thanks to its customer-focused strategy. Will it hold its ground against the iPhone?
Read more in my fresh newsletter.
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