During the cruel and now banned corrida, toreros taunted bulls with their capes. In many languages, the color of those capes became a metaphor: “like a red rag to a bull.”
But bulls don’t see color. It’s the movement of the fabric that enrages them—not the hue. If the ‘muleta’ were blue or green, their fury would be just the same.
Humans see color and can reflect on what they see. And yet, their attention, too, is drawn far more to what moves—rather than to what matters.
Change breeds fear, and your fear is always someone’s business model.
Read more in my fresh newsletter.
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