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n 2007, my company’s strategy was simple — sell at high prices.
The world was bursting with money, and we were rushing to make the most of it. We imported luxury home decoration materials from around the world and sold them with a solid gross margin.
Everyone was in a rush to live big and live beautifully. When customers tell you, “Shut up and take my money,” it’s stupid to say no.
The fairy tale ended in 2008 — the music stopped…
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