Search engines are evolving fast — and so is the way your content gets found.
In this post, I explain what Google’s AI Overview (AIO) really is, how it changes traditional SEO, and what it means for creators and business owners who depend on online visibility.
I’ve always been a staunch supporter of search engine optimization (SEO) until I started seeing headlines like “SEO is dead” and “AI is killing SEO.” That’s when I knew it was time for us to answer the question: What is AIO, and how should we evolve our SEO strategy around it?
Search engine optimization (SEO) is evolving again. I’ve lost count of how many algorithm changes there have been. But this feels different.
It’s more than an algorithm update. It changes how you and I must think about the information we’re used to seeing in Google Search. So, for those of you who are asking, “What is AIO?” Let’s delve into this topic in more depth.
Note: Reposted after a tech hiccup caused the original link to break. Thanks for your patience — this one works!
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