Elton John sang it nearly 50 years ago—and modern psychology now agrees. The science of sincerity is based on Dynamic Iconicity — the idea that language reflects cognitive and emotional effort. Longer words require more effort and emotional work, and creates more trust.
Genuine apologies are rare, and research shows why the words we use (and how we say them) matter more than ever. Discover the emotional weight behind saying sorry—and what separates a real apology from an empty phrase.
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