5 Strategic Thinking Biases I Suffered From as a CEO — and How I Help Others Avoid Them. Part 4
If I asked you: “Have you changed over the past 10 years? Have your views, values, and priorities changed?”—you’d most likely say yes.
But if I asked you: “Will you transform over the next 10 years?”— you’d most likely say no.
Scientists called this cognitive bias “the end of history illusion.” Apparently, we believe we’ve already reached perfection — so why bother trying to change?
If you asked me to name the top 10 cognitive biases in business strategy, this one would be near the top.
Read more in my latest newsletter.
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