Flawed assumptions in business strategy can ruin even the most innovative products.
Your product may be brilliant, but your strategy might not be.
Flawed assumptions in business strategy often appear when leaders are too confident in early success.
The XYZ team saw a gap in the market and rushed to fill it — only to create an opportunity for competitors.
Why strategic planning fails isn’t just about the market, but also about thinking traps in long-term planning.
Their success turned into free market research for rivals. The product disrupted the industry — but not in the way they hoped.
Read the full article in my newsletter or on the website.
Svyatoslav Biryulin
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I write about cognitive biases in business strategy, mental models for strategic decision making, and paradoxes in business strategy. Subscribe to get new articles delivered straight to your inbox.
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