5 Cognitive Biases in Business Strategy I Suffered From as a CEO — and How I Help Others Avoid Them. Part 5
The better your new product, the harder it gets later.
Your innovative idea can change the world, but not in the way you expect. This strategic paradox caused trouble for many companies.
The graveyard of failed products is full of tombstones reading ‘We were first.’ Consumers never visit those graves.
Read more in my newsletter or on my website.
Svyatoslav Biryulin
––
I write about cognitive biases in business strategy, mental models for strategic decision making, and paradoxes in business strategy. Subscribe to get new articles delivered straight to your inbox.
Leave a Reply