Most leaders ask for a strategic roadmap — a 5-year plan with steps and milestones.
But here’s the problem: the business terrain keeps shifting. Goals evolve. So do market conditions.
Strategy is not a map. It’s not something you draw once and follow blindly.
You need an adaptive strategy — more like a compass than a GPS.
Yes, it’s less precise — but it keeps you moving in the right direction, even when the terrain stops making sense.
And trust me — it often won’t.
Read the full article in my newsletter or on the website.
Svyatoslav Biryulin
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I write about cognitive biases in business strategy, mental models for strategic decision making, and paradoxes in business strategy. Subscribe to get new articles delivered straight to your inbox.
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