Most strategic plans are huge PowerPoint decks that nobody reads — except the people who wrote them.
Real impact doesn’t come from a 200-page plan. It comes from strategic principles.
They guide everyday decisions. They shape behavior.
And they create alignment without the need for constant supervision.
If your team needs help choosing between A and B, don’t give them a plan — give them a decision-making strategy.
You don’t need sheet music for every note — you need a theme, a rhythm, a strategy framework your team can jam to.
Read the full article in my newsletter or on the website.
Svyatoslav Biryulin
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I write about cognitive biases in business strategy, mental models for strategic decision making, and paradoxes in business strategy. Subscribe to get new articles delivered straight to your inbox.
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