If you think your strategy is “done,” think again.
Great strategies are written in pencil, not in stone.
You will need to rewrite your strategy more often than you think — because the assumptions behind it are always partially wrong.
Markets shift. Customers surprise you. And sometimes, your own choices change the rules.
That’s why evolving strategy isn’t a weakness — it’s the only way to stay relevant.
Build feedback into your strategy from day one. Otherwise, you’re just guessing louder over time.
Read more in my newsletter or website.
Svyatoslav Biryulin
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I write about cognitive biases in business strategy, mental models for strategic decision making, and paradoxes in business strategy. Subscribe to get new articles delivered straight to your inbox.
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