Strategy without value is just a wish list.
You can identify the right needs—but if you don’t create unique value to meet them, none of it matters.
BMW, CAT, and Walmart didn’t succeed by being average. Each delivers customer value that’s specific, compelling, and hard to replicate.
If your customers can’t clearly see what makes you different, maybe there’s no real difference at all.
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Svyatoslav Biryulin
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I write about cognitive biases in business strategy, mental models for strategic decision making, and paradoxes in business strategy. Subscribe to get new articles delivered straight to your inbox.
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