The Digitalmehmet Content Ecosystem

If your strategy starts with “winning aspirations,” you might already be off track.

Too often, businesses aim for market leadership without asking the key question: What do our customers actually need?

This kind of thinking leads to strategic failure before execution even begins.

Instead of asking, “How can we become #1?” ask, “Whose problem aren’t we solving yet?”
That’s how Dyson reinvented vacuuming — and how you unlock real business growth. Not through goal setting, but by solving unmet needs.

Want the full story? Read it in my newsletter or on my website.

Svyatoslav Biryulin

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I write about cognitive biases in business strategy, mental models for strategic decision making, and paradoxes in business strategy. Subscribe to get new articles delivered straight to your inbox.