Most CEOs panic when growth stalls.
But strategy means knowing when not to grow.
Steve Jobs spent six years at Apple without revenue growth (1997-2003).
He focused on making products people loved, not chasing quarterly numbers.
That’s the essence of long-term business strategy — fixing the foundations before scaling.
Nail your product strategy, and growth will follow naturally.
Sometimes, the smartest move is to stop, regroup, and come back stronger.
Read the full story in my newsletter or on my website.
Svyatoslav Biryulin
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I write about cognitive biases in business strategy, mental models for strategic decision making, and paradoxes in business strategy. Subscribe to get new articles delivered straight to your inbox.
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