Too many leaders treat revenue as the goal.
But strategy is about causes, not effects.
Growth happens when you meet customer needs better than anyone else — not when you chase a percentage target.
A solid growth strategy starts with creating products customers can’t ignore.
A sharp market strategy builds on that foundation.
Forget “+20% this year” — focus on delivering unmatched value. The numbers will follow.
Read the full story in my newsletter or on my website.
Svyatoslav Biryulin
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I write about cognitive biases in business strategy, mental models for strategic decision making, and paradoxes in business strategy. Subscribe to get new articles delivered straight to your inbox.
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