Before you set targets, ask: “What will make the business truly stronger?”
Strategy starts with the right question.
Steve Jobs didn’t ask, “How do we grow 20%?” — he asked, “How do we create products people love?”
That’s customer-focused strategy at its best.
Pair it with a sustainable growth strategy, and you get more than numbers — you get a business built to last.
Read more in my newsletter or on my website.
Svyatoslav Biryulin
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I write about cognitive biases in business strategy, mental models for strategic decision making, and paradoxes in business strategy. Subscribe to get new articles delivered straight to your inbox.
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