For almost 12 years, digital marketing was about transactions.
But in the last three to four years—especially after COVID—we’ve seen a huge shift.
People have developed a strong inclination toward communities.
A study by CMX Hub found that 91% of people provided support to others through online communities.
Additionally, 98% reported feeling a stronger sense of belonging.
I even made a short video on this shift—from chasing sales to building trust and community. Watch it here 👇
If you are a digital marketer, digital creator, or anyone in the digital space, you genuinely want to help people.
You are already part of this new phase: the Trust Community.
At the core of economics lies demand and supply.
But in the digital world, when you add trust to demand and supply, that’s the real formula.
So ask yourself: Why should people buy from you?
There are thousands of marketers, ads everywhere, offers everywhere. People will only buy from you if they trust you.
And beyond trust, the bigger play now is community building.
Communities can be built anywhere—WhatsApp, Telegram, Facebook, or on your own hub. The real question is: where will you build yours?
👉 In the full post, I dive into:
- How religions have always built community
- Why some economies thrive on trust
- My own journey of building Digital Chai Club (now ranking on page one of Google)
📖 Read it here → drashishjuneja.com
Author Bio
Dr. Ashish Juneja is a digital economics coach and the founder of Digital Chai Club. He helps working professionals and coaches monetize their expertise by building trust-driven communities and scalable digital businesses.
Leave a Reply