Among Runway, Invideo, and Pictory, which one will you choose?
I wrote this story as a writer to give you some valuable perspectives.
For social media marketing content creators, choosing the best video tool can ease and help create amazing video content in a timely and effective manner.
You may want software that works fast and easily, with good quality, and has various features to create an exceptional video.
Well, I will compare and share 3 amazing AI software for creating amazing videos for social media marketing so that you can choose the best one for your work.
Are these platforms best for Social Media Marketing Content?
Yes absolutely. I have shared and compared these platforms to understand more easily and know more about the features and tools. Here are the following:
1. Runway
Runway is a powerful AI platform mostly focused on generating AI video, images, and art.
Recently, Runway released Gen-4, which is the most updated version now.
This platform has many features, such as transforming video, mood boards, virtual staging, character performance, virtual try-on, and much more.
Pros
- It has very strong AI tools.
- It is good for experienced content creators.
- It has various formats and resolutions.
- Has a free plan with limited features
Cons
- Not easy to use, needs technical skills
- Many best and advanced features are available in paid plans
2. Invideo
Invideo is an amazing online AI video editor that is specially built for social media and marketing content, giving various types of templates to create content easily without taking much time.
InVideo offers awesome features such as various video templates, quick tools to adjust video, and variations of features in InVideo Studio etc.
Pros
- Has a variety of template libraries for marketing content
- Has collaboration tools for team editing
- Has lots of features for creating videos.
- Has a free plan with limited features
Cons
- Has limited AI generations
- Lag with long videos
- Has limited voice-over options
3. Pictory
Pictory is another amazing AI platform that focuses on creating text into videos quickly, whether it be articles, blog posts, or scripts, which can be transformed into videos via this platform.
This platform has many more amazing features and tools other than text-to-video, such as URL to video, PPT to video, AI video maker, business and educational video maker, and tools.
Pros
- Very easy to use
- Best for repurposing content
- Ideal for beginner content creators
- Has a large variety of stock media collection
Cons
- Has no free plan
- Has limited template libraries
Overview and Feature Comparison
Which one should you choose according to your needs?
- If you are a beginner or simply want to turn your blogs, articles, or scripts into videos easily, then Pictory will be the best choice here.
- If your work is mostly related to creating social marketing videos, ads, reels, and storytelling, then Invideo will be the best here.
- If your work involves heavy editing, effects, visuals, or any special projects, then Runway is the best here.
FAQs
Q1: Do three of these platforms have a free plan?
No, only two platforms have free plans (Runway and Invideo); Pictory doesn’t have a free plan.
Q2: Which tool will be best for turning blogs, articles and scripts into videos?
In this case, Pictory will be the best choice for this kind of work as it is easy and does not take much time to create.
Q3: Do I need to use all three platforms, or can I just choose one?
Well, it depends on your needs, what to choose. But many creators use more than one tool to create the best videos with perfect visuals, effects, and sounds.
References
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