Come on in and make yourself comfortable while I tell you a little bit about me. I am a Content Strategist, SEO Specialist, and Writer. I started my journey as a virtual assistant in 2006. Through the years, I picked up writing as a new endeavor. I’m an avid learner and studied hard to attain certifications from AWAI in B2B and SEO. What makes my writing special is my ability to balance technical strategy with warmth and clarity. I bring decades of freelance experience to the table. My tone is welcoming, encouraging, empowering, and human. You won’t have to understand complex algorithms or search systems. My primary audience includes freelance writers, content creators, and SMBs in service-based industries who need actionable advice that respects their time and speaks their language. My latest projects are ongoing series on Substack and Kit. Pam’s Insightful Pen (Substack) and AI Content Visionary (Kit) explore the intersection of human creativity and digital discoverability. As a certified SEO specialist and B2B content strategist, I write for both creators and small to medium-sized businesses (SMBs) who want their content to resonate with readers and show up in search, even in an AI-first world. Pam’s Insightful Pen on Substack focuses on practical SEO guidance, writing clarity, and authentic encouragement for creators navigating the digital content arena. It’s a space where freelancers, marketers, and solopreneurs can build confidence in their online voice, supported by deep dives and relatable stories. My second series, AI Content Visionary, lives on Kit and is dedicated to helping writers and small business owners understand the shifting landscape of AI-powered search. I break down complex topics like Google’s Search Generative Experience (SGE), content optimization for AI summarization, and the future of visibility. This is all done in an easy-to-understand format. I regularly cross-post short-form insights and teasers on LinkedIn. In addition, I’m currently revamping two of my websites, Borlok Virtual Assistants and Borlok VA Digital Training, to better align with my focus on content strategy, SEO education, and creative guidance.