Connect with Lukman Aufbau

Hola, I’m Lukman, the Chief Aufbau at Unengage, where we help creators get seen and grow together.

Before that, I was just another creator shouting into the void, frustrated that my best work went unnoticed. I started Unengage to solve that problem—building a system where creators amplify each other’s voices through collaboration, not competition.

This site is about actionable strategies for audience growth. Learn how to get real engagement, build a loyal following, and find your crew. I’ve experienced the isolation and the breakthrough, and I’m sharing the framework that works.

Bonus, you can browse through my Medium, where you’ll learn about the experiences I gather from the digital landscape.

That’s right. I utilise every one of the secrets. And I’ve tested them in numerous different markets — my writing and experiences are all about helping you find a way to overcome or bypass the process, showing what works and what doesn’t for me, what I fail at, what I succeed in, and how you can do it without stress.

Medium, Twitter, Substack 

Best articles to start with:

I’m scared I quit My Phone for 2 Months (but also hopeful)

A Business Model You Can Steal in 10 Minutes

These 7 strategies made me a Viral Content (It’s All About Timing)

What AI Taught Me About My Biggest Social Media Mistake

How 20 Pages Written on Exhaustion Made Me a Professional Writer

The One-Button Page That Grew My Email List by 9,300% (Steal This Template)

The 4 Storylines That Make Audiences Obsessed With You

Here are the great team members who help me along my journey:😉

  • Dr Mehmet Yildiz: My mentor and the owner and chief editor of Illumination Integrated Publications, which supports over 39,000 writers worldwide.
  • Sonu Goswami: A SaaS content writer who helps B2B brands grow through clear, SEO-friendly articles. She is a kind-hearted woman who is assisting me in strategising the Unengage software from the ground up.
  • Maurice Redwine: An author, scholar, and creator, Maurice is a passionate corrector of The System. He believes that all aspects of life follow systematic processes.
  • Francias: A web developer actively building the Unengage website, ensuring everything is on point.

P.S. If you would like to work with me one-on-one, you can email me at bigaufbau@gmail.com. I respond to those who need assistance with starting or growing their own business, ghostwriting, and more.

A bite about me:

My name is Lukman Aufbau, an entrepreneurial creator, email marketing expert, published author, and regular contributor to many blogs and websites.

I am a passionate writer for the Internet, particularly as a valuable and useful tool for our personal and professional lives. My expertise:

  • Author of three books, including my debut bestseller, LifeOnHackerNoon.
  • The Newsletter Toolkit, a flagship book on how to build a lean, scalable newsletter online.
  • Editor of ILLUMINATION Integrated Publications on Medium and has contributed to several major publications.
  • Unengage community founder on Medium & beyond. Before founding Unengage, 

I co-founded getlia.live and storyafrika.live with David Conteh. After two years of helping him build the company, he accused me of not deserving the title of co-founder. This prompted me to take control of my own life.

Thank you for subscribing to my newsltters on Substack:


Substack Mastery V2 Early Access Bundle
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