Business Strategy Consultant

Hi, I’m Svyatoslav Biryulin. I spent over a decade as a CEO in private companies across Eastern Europe and Central Asia, mostly in manufacturing and trading. At one point, I was leading a business with more than 3,600 employees. So yes, I’ve been in the thick of it.
Since 2016, I’ve been working independently as a strategy consultant. I help executive teams think clearly, focus on what really matters, and get results — without drowning in endless slides and buzzwords. My work has taken me to the EU countries, Serbia, Dubai, Kazakhstan, Ukraine, Thailand, and beyond.
I’ve also been a board member since 2012, often chairing strategy committees. A couple of recent examples: Ecoton+ in Kazakhstan and AGS Trading in Dubai.
I hold an MBA in Strategic Management and completed the Certified Director program at the Institute of Directors in London — though honestly, most of what I’ve learned came from real-life business challenges, not classrooms.
I live in a small, beautiful country – Slovenia.
I write a strategy newsletter on Substack — Strategic Seeing, for those who want to think deeply, go beyond clichés, and see patterns others miss. Together with my readers, we break down real cases, challenge common myths, and stress-test popular strategy concepts.
Curious? Take a look — the latest issue might surprise you.
My book on strategy: Red and Yellow Strategies: Flip Your Strategic Thinking and Overcome Short-termism.

Here is an interview about my background.
Thank you for subscribing to my newsletters on Substack.

