And Where can you purchase it to read in different devices?
Dear Readers,
As ILLUMINATION editors and curators we are delighted to inform you that the first version of the book titled “Substack Mastery: Insider Secrets from a Content Strategist & Seasoned Author” by Dr Mehmet Yildiz, a top writer and community builder on Substack has now been published in multiple platforms available from various markets and bookshops globally.
Multiple Options for Purchase
In addition, the book is currently being published by multiple popular publishing companies and will be available in hundreds of bookstores globally. I created a universal book (books2read) link that will show the purchase options:
Available now at your favorite digital store!
Discount Price for Loyal Readers
To support his loyal readers and address disappointment caused by Amazon, the author also offer the Substack mastery book at half-price through his Patreon and ConvertKit shops.
Patreon PDF Version for half-price on the author’s Patreon shop with multiple options.
Convertkit EPub Version for half-price
The funds generated from this book will be donated to the management of the Substack Mastery site for the ILLUMINATION community. This education site also amplifies the newsletters of freelance writers.
Customer Reviews
The customer review version is available at Goodreads. We’d appreciate an honest review to improve it for the next version.
Currently, editors have a huge backlog of feedback from beta readers. They will address them and will publish a second version soon. Dr Yildiz will provide a free copy of the second version to those who purchased the first one. He can be contacted via my website at this link.
He is also updating the book for a paperback as some readers don’t like electronic copies. The author will continue the beta reading process publicly so interested readers might find free copies through the following links:
Preface of “Substack Mastery” for Beta Readers, Chapter 1, Chapter 2, Chapter 3, Chapter 4, Chapter 5, Chapter 6, Chapter 7, Chapter 8, Chapter 9, Chapter 10, Chapter 11, Chapter 12, Chapter 13, Chapter 14, Chapter 15, Chapter 16, Chapter 17, Chapter 18, Chapter 19…
Summary of Chapters at a High Level
What is Substack Mastery?
As a publication on Medium, it gives voice to freelance writers to share their newsletters and help them build their audience. As a book it empowers and educate writers to write better newsletters and grow their audience. As a community on Subsack, it brings writers and readers to one place.
Introduction: Why I Wrote This Book Dr. Yildiz shares his personal journey that led him to write “Substack Mastery,” emphasizing the book’s practical approach based on his own experience and observations as a content strategist and successful writer.
Preface: Why I Wrote This Book About Substack for New Readers This section reiterates the book’s aim to be a hands-on guide for content creators seeking to understand and leverage Substack, promising actionable strategies and real-world tips for immediate implementation.
Chapter 1: What is Substack, why it matters, and how to start it
What is Substack, why it matters, and how to start it: Defines Substack as a platform for publishing newsletters, highlighting its benefits like monetization and direct connection with audience, and provides a step-by-step guide to setting up an account.
How about writing?: Emphasizes choosing a unique and memorable publication name and URL that reflects the writer’s brand or niche.
Chapter 2: What is Substack Notes, why does it matter for freelance writers, and how do you start it in 5 minutes and use it to build an audience efficiently?
What caught their attention about Substack Notes?: Explains the importance of Substack Notes as a key tool for audience growth, engagement, and converting free subscribers to paid ones, setting the stage for a detailed exploration in this chapter.
A Brief Introduction to My Tutorials for My Proteges: Provides practical advice on using Notes to share highlights, behind-the-scenes content, and create a sense of urgency or exclusivity to attract and engage readers.
How to Start Substack Notes: Delivers a simple step-by-step guide on how to access, create, and publish your first Note on Substack.
Chapter 3: How to Grow on Substack with Peer Recommendations and Powerful Sharing Tools
The Importance of Restacking and How to Do It: Explains “Restacking” as a powerful feature on Substack for peer recommendations, allowing writers to endorse and promote each other’s work for mutual benefit.
Chapter 4: Crafting an impactful strategy and adaptable delivery plan to maximize subscriber growth for sustainable business value
Practical Tips for Growing Your Substack Audience: Proven Best Practices from My Experience and Observations: Outlines Dr. Yildiz’s personal strategy for Substack success, including finding a niche, consistent publishing, building a community, and using analytics.
Chapter 5: Editorial Excellence and Practical Tips for Self-Editing Newsletters for Cost Effectiveness and Reader Satisfaction
A Sample Generic Self-Editing Checklist: This section emphasizes the significance of self-editing and provides a comprehensive checklist of 20 essential items to ensure clarity, accuracy, and engagement in your Substack newsletters.
Chapter 6: How to Configure and Maintain Privacy of Substack Publications with Compelling Reasons
An Overview of Privacy Options on Substack: Discusses the importance of privacy settings on Substack, explaining each option and how they impact content visibility and subscriber experience.
Chapter 7: LinkedIn Is Goldmine for Substack Creators for Growing Audience
LinkedIn Is a Goldmine for Substack Creators!: Identifies LinkedIn as an effective platform for Substack promotion, especially for converting free subscribers to paid ones due to its professional audience and networking opportunities.
Chapter 8: Why Readers Pay for Substack Newsletters and What Type of Content Fails to Attract Subscribers
Part 1: What Type of Newsletters Have Highest Conversion Rates: Identifies factors that make readers subscribe, like exclusive high-quality content, niche expertise, and strong community engagement, providing real-world examples.
Part 2: Types of Content Readers Don’t Want to Pay For: Highlights types of content that repel subscribers, including generic information, excessive self-promotion, lack of focus, and inconsistent publishing.
Chapter 9: How Do the BOOST Options Work on Substack, and How Will I Supplement It With Community Power?
Why and How to Configure Boost Options on Substack Newsletters: Explains Substack’s Boost feature, a set of tools designed to increase visibility, subscriber growth, and paid conversions.
Best Practices for Freelancers to Maximize Boost Features of Substack Newsletters: Provides actionable tips on how to effectively utilize Boost features for optimal impact, like leveraging discounts, personalizing upsells, and analyzing subscriber behavior.
I designed a supplementary Boost program for our Substack Mastery community: Mentions a supplementary program offered within Dr. Yildiz’s community to further support writers in maximizing their Substack growth.
Chapter 10: How to Use Substack Newsletters for Marketing and Sales for Supplementary Income
Links to Available Chapters of Substack Mastery Book: Provides links to previous chapters, offering a convenient way to revisit specific topics covered in the book so far.
Summary of Best Practices for Marketing and Sales: Outlines ethical and effective ways to use Substack for marketing and sales, focusing on building trust, providing value, and subtle promotion.
Summary of Common Pitfalls to Avoid: Warns against common mistakes like being overly promotional, lacking transparency, and neglecting reader engagement.
Chapter 11: Integrating Blogging with Your Substack Newsletters for Exponential Growth and Sustainable Income
Integrating Blogging with Your Substack Newsletters: Advocates for integrating blogging with Substack to establish a strong online presence, suggesting cross-promotion, content repurposing, and leveraging SEO for audience growth.
Chapter 12: The Ultimate Guide to Substack Discounts and Founding Memberships: From Strategy to Implementation
The Ultimate Guide to Substack Discounts and Founding Memberships: Delves into advanced strategies like offering discounts, gifting memberships, bundling memberships, and creating mega special deals to attract and retain subscribers.
The Power of Discounts: A Personal Case Study: Shares a personal case study demonstrating the effectiveness of discounts in boosting paid subscriptions on Substack.
Step-by-Step Guide to Offering Special Discounts on Substack: Provides a detailed guide on how to create and implement special discount offers on Substack.
Chapter 13: 30 Essential Principles for 3 Levels of Freelance Writers Beyond Substack Offering a Proven Quality Enhancement Checklist
30 Principles for 3 Levels of Freelancers Beyond Substack: Offers a concise checklist of 30 essential principles for freelance writers, categorized into three levels (beginner, intermediate, advanced) to guide their growth and development beyond Substack.
Invitation to Be a Guest Blogger: Invites writers to contribute as guest bloggers on Dr. Yildiz’s website, offering a platform for increased visibility and promotion of their Substack and other writing endeavors.
Chapter 14: How to Add Interactive Educational Programs Using One of the 6 Globally Recognized Tools to Inform, Educate, Inspire, and Retain Your Subscribers
Introduction to 6 Globally Recognized Tools for Course Development and Marketing: Explores 6 popular tools for creating and marketing interactive educational programs, providing insights into their features, benefits, and drawbacks.
Chapter 15: Why and How to Integrate Substack with Patreon for Compelling Reasons
What Distinguishes Patreon from Substack: Provides a comparative analysis of Patreon and Substack, highlighting their differences in monetization models, audience engagement, and content formats.
A Sample Case Study to Integrate Substack with Patreon: Illustrates the benefits of integrating Substack and Patreon with a real-world case study, demonstrating how to leverage both platforms for a comprehensive content strategy.
Chapter 16: Effective Use of Polls in Substack Newsletters for Data-Driven Insights and Reader Engagement
What Is an Online Poll?: Defines online polls and emphasizes their significance for gathering valuable data, understanding audience preferences, and improving content strategies.
How to Use Polls Effectively in Substack Newsletters: Offers practical guidance on incorporating polls into newsletters effectively, covering topics like poll placement, frequency, and response analysis.
Chapter 17: Repurposing Substack Content for Increased Reach and Impact on Multiple Platforms
Repurposing Content from Substack: Advocates for repurposing Substack content across various platforms like Medium, LinkedIn, and Twitter to maximize reach and impact, offering practical examples for different formats.
Chapter 18: Mastering the Art of Storytelling on Substack: How to Craft Narratives That Captivate and Convert
Mastering the Art of Storytelling on Substack: Emphasizes the importance of storytelling in Substack newsletters, providing techniques for crafting captivating narratives that resonate with readers and drive engagement.
Chapter 19: How to Write and Publish a Book Based on Your Substack Newsletters Using Reedsy, A Global Collaborative Platform for Authors
How Substack Writers Can Leverage Reedsy to Become Published Authors and Scale Their Publishing Business with Global Collaboration: Introduces Reedsy as a valuable resource for Substack writers looking to publish books, outlining its benefits for editing, design, marketing, and overall book production.
Chapter 20: 14 Powerful Tools, Platforms, & Strategies to Elevate Your Substack Newsletters & Skyrocket Your Audience
Are you ready to turn your passion for writing into a thriving business?: Introduces 14 powerful tools and strategies to enhance Substack newsletters and grow audiences, ranging from writing assistants to email marketing platforms and visual content creation tools.
Chapter 21: Sustaining Your Newsletters for Long-Term Success & Evolving with Your Audience & Community Around Your Work in the Digital Age
Sustaining Your Newsletters for Long-Term Success: Focuses on long-term strategies for maintaining a successful Substack, covering topics like evolving content, community engagement, dealing with plateaus, and future-proofing your work.
Chapter 22: Quality Enhancement Checklist for Substack Writers
Quality Enhancement Checklist for Substack Writers: Provides a comprehensive checklist to enhance the quality of Substack newsletters, covering aspects like foundation and mindset, content creation, marketing and promotion, monetization, and reader experience.
If you are a writer on Substack, you may also be interested in our 3-tier Substack Mastery community offering as explained in the attached document.
We look forward to supporting you in this exciting journey.
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