“Strategy is a set of short- and medium-term plans to maximize the value for all stakeholders. These plans are designed so that their implementation will lead to the company’s development in the specified direction (purpose statement) and at the chosen pace. Implementing these plans should allow the company to build a business that is resilient to external changes and focused on long-term sustainability and growth.
Strategy is a set of answers to the question: “What problem should we solve, and why?” It is a number of projects on enhancing Value Waves.”
This is an excerpt from my book Red and Yellow Strategies: Flip Your Strategic Thinking and Overcome Short-termism. I published it in my fresh newsletter, read more here.
You can buy the book here.
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