A low price sells itself. But if a company’s assets aren’t fully used for some reason, it nosedives. Sell it all, or you’re out.
Paraphrasing the Red Queen: in business, you need to run as fast as you can just to stay in place, and to move forward, you must run twice as fast. For those choosing a low-price strategy, this rule applies even more.
Read more about low-price strategy and its pitfalls in my fresh newsletter.


Leave a Reply