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5 Pitfalls of Data: Why You Should Bet on Intuition While Strategizing

Svyatoslav Biryulin

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Worse than building a strategy solely on data can only be crafting one while ignoring data.

In 2020, John Donahoe, then Nike’s CEO, declared ‘data-driven marketing’ a bedrock of his strategy. In 2024, Donahoe was ousted because the strategy failed in epic fashion.

Data can’t lie but can mislead.

You can’t think clearly without data. But it can only take you so far.

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