This advanced book is by Dr Mehmet Yildiz, a seasoned author and content strategist
The book shatters the preconceived notion that freelance writing is any less than a full-time profession. It starts with guiding writers to create a knowledge library through an independent author platform, collaborate with peer writers to expand their knowledge base and then learn to repurpose it while creating a niche. The book urges the writers to keep a growth mindset and become more receptive towards constructive criticism.
It stresses acquiring the quintessential leadership quality to stand out in the crowd, focusing on understanding the target audience requirements, becoming an expert to identify the subgroups to create tailored content and building a rapport with the audience through simple techniques like personalised notes in email.
It teaches the writers to analyze their writing techniques from a business perspective. Once the authority is demonstrated in one’s niche, multiple options to engage the audience in meaningful ways should be explored. An empathetic connection should be established to gain the trust of the interested audience. Tools for interaction appropriate for different segments of readers such as a private slack space will make writers understand the importance of building a safe professional community.
Mass communication mediums such as podcasts, audio or video formats of the information to increase the reach have been explored in depth. It makes us realize the importance of visual representation of complex data to cater to visual learners or various writing methods for text learners.
It gives a totally different perspective on brand creation and its management through hiring a digital marketing expert. Adopting outsourcing strategies such as a virtual assistant will educate the advanced writers to take care of their day-to-day operational efficiency.
The introduction of Ethnography as a qualitative research method will help writers analyze target audience demographics through analytical thinking and establishing communities appropriately. Adoption of scientific methods such as design thinking will enable them to identify the problem in their work area and address it through data-driven methods to scale their newsletters.
Intelligent application of cross-domain skills and wonderful correlation of project management skills provide a well-chartered path to growth. The author’s affinity towards building collaboration and community making is quite evident throughout the book. It also addresses the drawbacks of this field. A well-explored psychological aspect which affects writers’ mindset such as writer’s block or imposter syndrome is often ignored aspect of this profession.
While elaborating on affiliate marketing author reiterates keeping credibility intact since trust is the only dependable factor in the online universe. Being an advocate of maintaining and respecting privacy he has also touched upon cybersecurity and urges readers and writers to take preventive measures to avoid unpleasant experiences.
The book is a practical tool for advanced writers to ensure their expertise reaches to maximum people. The author has left no corner untouched of his experience to provide valuable resources to writers to make their work seen. Every chapter is a reflection of his keen observation and in-depth experience in understanding of market. It also draws attention to the fact that taking risks to explore creativity is the need of the hour and writers should spread their wings to different domains.
Analyzing the performance of any article through data metrics showcases the author’s grip in this area. The book can be considered as a step-by-step approach to building a sustainable career in writing. Explanation of every writing technique backed with leadership insight and practical tips is advice which can be implemented immediately.
The book will serve as a guide to existing and new aspiring writers as well. Taking the legacy of substack mastery one notch higher, the book is a valuable resource for anyone who wishes to make a mark in the digital era. The author has poured his heart into teaching the nuances of this profession. His scientific approach to any idea is quite visible and will teach you a thing or two and will leave you surprised. I highly recommend the book by Dr. Mehmet Yildiz.
This book is also being converted to an online education program on Udemy. Currently two levels are published and all episodes will be offered on author’s Subtack publication: Content Marketing Strategy Insights. Here the links to available courses on Udemy with vouchers for the writing community:
From Zero to Substack Hero — Level 1 voucher
From Zero to Substack Hero — Level 2 voucher
Here is an introduction to level 4 on YouTube branded as Mastery and Beyond:
You can learn more about this book and previous Substack Mastery book on the official page on digitalmehmet.com site:
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