For some industries, fear of change is fuel – media, strategy consultants, and social media gurus. Terms like ‘VUCA world,’ ‘BANI world,’ or even ‘TUNA world’ are nothing but marketing buzzwords. Management consultants and book authors use them to capitalize on your FOMO.
Building a business around something as shaky as new technology is too risky. 99% of those who try will fail. There’s plenty of room for innovation in more traditional domains—many problems in this world are still unsolved.
Read more in my fresh newsletter.


Leave a Reply