The goal of a business is not to earn profits but to create a company that earns profits
The way you put your business mission, vision, and purpose can ruin its future.
My typical discussion with businesspeople these days looks like this:
Me: “Any business must create value for customers and other stakeholders. That’s the primary goal and purpose.”
Businesspeople: “But what’s the point of that if it doesn’t earn profits at the end of the day? Profit is the goal and purpose, and all the rest is a means to an end.”
Let’s find out why they miss the point.
Read more here.
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