You can’t outspend the big guys — but you can outsmart them.
Marriage and innovation share more than you’d think — mainly the same mistakes, repeated confidently.
Have your parents ever given you a reindeer sweater for your birthday when you were secretly hoping for a new phone? That’s exactly how some big companies tend to innovate.
When I work with my clients on innovation strategies, I highlight three ways to innovate:
- The Reindeer Sweater Method.
- The Feature Factory Method.
- The Nearcasting Method.
Read more in my latest newsletter.


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