Steve Jobs knew that beauty, simplicity, and intuitive design create powerful emotions – and people are always willing to pay for them.
Our world, where even a toilet brush can go viral on TikTok, proves it perfectly.
Life is all about emotions. Without them, it’s like reading a train schedule instead of a detective story. And if your products evoke strong, positive emotions, you can leave your competitors behind — even in B2B.
Read more in my newsletter.


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