Most experts present strategy as seductively simple, like three phases:
1. Figure out where you are now (your current state, or point A)
2. Decide where you want to be (your strategic goal, or point B)
3. Plan how to get there (your action plan)
Henry Louis Mencken said: “For every problem there is a solution which is simple, clear, and wrong.” This simplistic approach to business strategy is a perfect example.
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