CEOs burn tons of energy trying to predict the future — when what really matters is often right under their noses. Future thinking in strategy is critical, but don’t overrate it.
After studying how top business leaders approach future thinking, exploring strategic foresight, and applying those ideas in dozens of strategy projects, I’ve developed a simple formula.
It’s not rocket science — but it’s practical, clear, and it actually helps.
Read more in my latest newsletter or on my website.
Svyatoslav Biryulin
––
I write about cognitive biases in business strategy, mental models for strategic decision making, and paradoxes in business strategy. Subscribe to get new articles delivered straight to your inbox.
Leave a Reply