Most business leaders accept that the world is changing — but forget that they themselves are changing too. This article explores one of the most underestimated cognitive biases in business strategy: the illusion that we’ve already become who we’re meant to be. You’ll also find real-world examples of how evolving mindsets reshape long-term plans, and how to avoid common paradoxes in business strategy. Along the way, we’ll touch on the mental models for strategic decision making that help leaders adapt instead of getting stuck. Strategy isn’t a fixed map — it changes as you do.
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