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Decision-Making Strategy That Actually Drives Growth

Svyatoslav Biryulin

A decision-making strategy that ignores customer value isn’t a strategy—it’s a shortcut to irrelevance.

Amazon bet on customer value over short-term profits. One decision—free shipping—reshaped its entire future.

Every strategic decision you make should pass a simple test: does it increase customer value?

If not… why make it?

Read more on my website or in my newsletter.

Svyatoslav Biryulin

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I write about cognitive biases in business strategy, mental models for strategic decision making, and paradoxes in business strategy. Subscribe to get new articles delivered straight to your inbox. 

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