Most strategies fall flat because they ignore the one thing that matters: customer needs.
Great strategies don’t begin with a mission statement — they begin with frustration.
A problem. A gap in someone’s life.
That’s what led James Dyson to invent the bagless vacuum. It wasn’t a bold vision. It was a broken product.
Start with unmet customer needs, and you’ll find not just better products, but stronger direction for strategic planning and market differentiation.
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Svyatoslav Biryulin
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I write about cognitive biases in business strategy, mental models for strategic decision making, and paradoxes in business strategy. Subscribe to get new articles delivered straight to your inbox.
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