Svyatoslav Biryulin
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An Ideal Spherical Cow: Why Strategy Fails Outside the Vacuum
An Ideal Spherical Cow: Why Strategy Fails Outside the Vacuum Why five strategic questions are not…
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Suffocating In Tech – Gasping For Value
Why Silicon Valley’s “We Know Better” mindset burns cash but creates little real value We often…
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We could live in a much better world
Tech leaders have hundreds of tools at their disposal to understand user needs, yet they stubbornly…
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Burning $400.000 an hour
This startup burned $1.75 billion in six months, or about $400.000 an hour, and shut down.…
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“Peace begins when expectation ends”
All of the clients I coach are successful people. They are CEOs, business owners, and startup…
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Strategy in Three Minutes. Episode 31
Strategy in Three Minutes. Episode 31 is live! Today’s topics: Why innovation vs tradition is a…
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Why Silicon Valley’s “We Know Better” mindset burns cash but creates little real value
Twenty years ago, tech bros promised us that the world would become a much better place.…
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Suffocating in tech – gasping for value
Why Silicon Valley’s “We Know Better” mindset burns cash but creates little real value We often…
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Blue Ocean Fallacy
If you’re looking for a blue ocean, you’ve already lost the game During the Gold Rush,…
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We don’t need more tech. We need more human focus
A tech-first approach creates tech monsters. We need a human-first approach instead. Read more here.
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How Temu makes billions
Those who manage customer relationships become successful. Those who manage the whole value chain become invincible.…
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How Temu makes billions
Bloomberg reports: “With 50 million US shoppers a month, according to research firm Sensor Tower, it’s…
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Successful People? They Are Just Lucky
Except, this is not that simple… “Talent Versus Luck: The Role of Randomness in Success and…
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Strategy in Three Minutes. Episode 30 is live
Today’s topics: 1. Strategy and Value Exchange: The best problem is the one no one notices…
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Unlock Hidden Profit: Your Value Chain Goes Beyond Customers
How Temu makes billions Those who manage customer relationships become successful. Those who manage the whole…
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Unlock Hidden Profit: Your Value Chain Goes Beyond Customers
How Temu makes billions Those who manage customer relationships become successful. Those who manage the whole…
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The Business Paradox: the More You Think of Profit, the Less You Make
The way you put your business mission, vision, and purpose can ruin its future. My typical…
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The Business Paradox: the More You Think of Profit, the Less You Make
The goal of a business is not to earn profits but to create a company that…
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Strategy In Three Minutes – episode 29 is live!
Today’s topics: 1. Strategy and Value Exchange: The illusion of innovation – and how to avoid…
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The Business Paradox: the More You Think of Profit, the Less You Make
The goal of a business is not to earn profits but to create a company that…
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The Business Paradox: the More You Think of Profit, the Less You Make
The way you put your business mission, vision, and purpose can ruin its future. My typical…
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The Profit Paradox: Why Creating Problems Often Outweighs Value Creation
The #1 Money Maker for Big Companies If honest business were as profitable as fraud, fraud…
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The Happiest Time of Our Lives
How can we get back there? The door is inside us, we just don’t see it.…
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Strategy in Three Minutes. Episode 28 is live!
Today’s topics: 1. Strategy and Value Exchange: Why dinosaurs don’t give birth to unicorns 2. Strategy-related…
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The Profit Paradox: Why Creating Problems Often Outweighs Value Creation
The #1 Money Maker for Big Companies If honest business were as profitable as fraud, fraud…
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The Profit Paradox: Why Creating Problems Often Outweighs Value Creation
The #1 Money Maker for Big Companies If honest business were as profitable as fraud, fraud…
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Strategy, AI agents, and water taps
Strategy, AI agents, and water tapsNot every low-hanging fruit is a golden apple Your team offers you…
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If you want to create a new market, start with your most loyal customers.
Classical marketing theory teaches that if your market has reached saturation, you shouldn’t try to steal…
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Want to create a new market? Focus on what others overlook
Classical marketing theory teaches that if your market has reached saturation, you shouldn’t try to steal…
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Risk-free life strategy
Strategy always comes with risk – but not this one Nobody can take away from you…
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Strategy in Three Minutes. Episode 27
1. Strategy and Value Exchange: Young founders know tech. Successful founders know people. 2. Strategy-related terms:…
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Get my mini book for free
Would you like to get my mini book The Plague of Strategic Goals for free? Nothing could be…
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Want to create a new market? Focus on what others overlook
Want to create a new market? Focus on what others overlook Traditional marketing can teach you…
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A $3 Billion Strategic Mistake
The True Story of a Notorious Failure While reading about the epic battle between Netflix and…
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The world’s longest war was also bloodless.
No one was killed or even injured. The war lasted 335 years without a single shot being…
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Bulls, AI, and Strategic Myopia
Focus on What Matters Evolution has shaped our minds to spot even slight changes because change…
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What is NOT a strategy?
The basics of business strategy were formulated in the mid-60s and haven’t advanced significantly since then.…
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Life’s Strategic Goal: What We Give Up Defines What We Get
It’s far easier to save someone else’s life than to sort out your own. That’s why…
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The Plague of Strategic Goals
We take setting strategic goals for granted. For many, strategy starts with goals. But it is…
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Why is Amazon Closing Its Stores?
Strategy in Three Minutes. Episode 26 is live! At the end of the article, you’ll find…
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Strategy in Three Minutes. Episode 26 is live!
Today’s topics: 1. Strategy and Value Exchange: You don’t need a product, a market, or product-market…
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Bulls, AI, and Strategic Myopia
During the cruel and now banned corrida, toreros taunted bulls with their capes. In many languages,…
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Bulls, AI, and Strategic Myopia
For some industries, fear of change is fuel – media, strategy consultants, and social media gurus. Terms…
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Apple Vision Pro – a foretold failure
We have many tech companies. But will we ever have human-centered companies? Apple Vision Pro came out a…
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Winning customers isn’t enough: win the market instead
Protect your market from competition A Chinese smartphone maker dominates the African market thanks to its…
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Strategy Isn’t a Google Maps Route
The ‘A to B’ Metaphor as an Example of Linear Thinking In strategy, there is no…
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Want to Ruin Your Life? Set a Goal
Setting long-term life goals can do more harm than good It does this in various ways,…
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Strategy in Three Minutes. Episode 25
The freshest episode is live! Today’s topics: 1. Strategy and Value Exchange: Ridiculous Terms Lead To…
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Winning customers isn’t enough: win the market instead
Protect your market from competition I have a confession to make – I used to love…
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Winning customers isn’t enough: win the market instead
Build a new product, and you’ll forget about competition for years. Ignite a new market, and…
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Nothing Leads to Long-Term Problems Like Short-Term Thinking
In January 2011, I hired a new head of sales. Let’s call him Peter. He was…
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Numbers don’t lie. That’s the problem
In the 1930s, France had many far-sighted politicians. They knew that Nazi Germany was a danger…
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Blue Ocean Fallacy
If you’re looking for a blue ocean, you’ve already lost the game During the Gold Rush,…
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Good CEOs focus on disruptive innovation. Great CEOs win
The pitfall of disruptive innovation Startup founders obsess over disruptive innovation. VCs look for startups that…
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Seven Deadly Sins of Strategy
Don’t be a sinning strategist These seven sins are: Read more in my article.
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When a Massage Therapist Is Happier Than a Millionaire
Once, a client asked me a question. “I have two friends,” he said. “One of them…
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Strategy in Three Minutes. Episode 24 is live!
Today’s topics:1. If you start with marketing analysis, you’ve already lost2. Three unconventional ways to build…
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Don’t Beat the Competition—Make It Obsolete
On Pantyhose, Taxi Cabs, and Billions Nine characteristics define any market. Your market has these nine…
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On Pantyhose, Taxi Cabs, and Billions
Don’t Beat the Competition—Make It Obsolete. Competition is a fight against many for a small share…
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Don’t Buy the Present by Paying With Your Future
Why big public companies rarely create new markets Where shareholders reign, customers suffer. The stock market…
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Business As The Art of Breathing Underwater
Iceberg of Ignorance In 1989, Sidney Yoshida, a business executive from Japan, claimed that: Frontline workers…
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Don’t Buy the Present by Paying With Your Future
Why big public companies rarely create new markets In October 2024, TechCrunch reported: “There were 136…
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Happiness Is a Garden, Not a Burden
Life as a hedonic treadmill My friend’s name is Pete. He owns an IT business. His…
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Strategy in Three Minutes. Episode 23 is live!
Today’s topics: 1. Strategy and Value Exchange: How to Break Free from the Competitive Mindset 2.…
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Don’t Buy the Present by Paying With Your Future
Many CEOs do their best to increase the stock price. Quite often they buy the present…
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Don’t Buy the Present by Paying With Your Future
Why big public companies rarely create new markets Where shareholders reign, customers suffer. The stock market…
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You’re Probably Already Happy—You Just Don’t Know It
No matter what you gain, your ‘gloomy goggles’ will distort it, making everything look worse. You…
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5 Pitfalls of Data: Why You Should Bet on Intuition While Strategizing
Worse than building a strategy solely on data can only be crafting one while ignoring data.…
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You’re Probably Already Happy—You Just Don’t Know It
Take off your gloomy goggles first Your world is what you see. So, if you want…
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Strategy in Three Minutes. Episode 22
Strategy in Three Minutes. Episode 22 is live! Today’s topics: 1. Strategy and Value Exchange: Your…
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5 Pitfalls of Data: Why You Should Bet on Intuition While Strategizing
From ancient Greek philosophers onward, thinkers have relied on rational, data-based thinking. René Descartes took this…
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5 Pitfalls of Data: Why You Should Bet on Intuition While Strategizing
Worse than building a strategy solely on data can only be crafting one while ignoring data.…
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Having what you want isn’t enough. Want what you have
Entrepreneurs and CEOs need life strategies to thrive. Friday is the time to reflect. Chasing rainbows…
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Strategy Is the Story of a Company Written About Its Future
Five days a week, I share short notes on business strategy on Substack Notes and LinkedIn.…
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Strategy Is the Story of a Company Written About its Future
Five days a week, I share short notes on business strategy on Substack Notes and LinkedIn.…
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How To Set Life Strategic Goals: To Become, Be, or Do?
The purpose of life isn’t happiness: it’s usefulness Often, life goals are tied to a numerical…
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My most read 2024 articles: Once Trusted, Then Ousted: Customers Have Fired Nike’s CEO
What strategic lessons can we learn from John Donahoe’s dismissal? “June 28th, 2024. Nike Q2 24…
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Business As The Art of Breathing Underwater: Iceberg of Ignorance
My best 2024 articles. In 1989, Sidney Yoshida, a business executive from Japan, claimed that: Yoshida…
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How To Set Life Strategic Goals: To Become, Be, or Do?
Scientific research shows that giving is a path to personal growth and happiness. Giving activates the…
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How To Set Life Strategic Goals: To Become, Be, or Do?
The purpose of life isn’t happiness: it’s usefulness You may practice mindfulness or visualize your goals…
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Where Strategy Isn’t Born, Collaboration Dies: How I made a team out of a bunch of folks
Team coaching, motivational talks, and brainstorming sessions can only do so much. They work only for…
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The Plague Of Strategic Goals: How an audacious strategic goal can crush a great company
My best 2024 articles. We love bold goals. We call them ‘North Stars’ and ‘Moonshots.’ We…
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Sixteen Basic Human Needs And Business Strategy
Anatomy of demand and supply. What makes you buy some things and ignore others? Why do…
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Strategy in Three Minutes: Episode 21 is live!
Today’s topics: 1. Strategy and Value Exchange: Strategy as New Year’s Resolutions 2. Strategy-related terms: Don’t…
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Where Strategy Isn’t Born, Collaboration Dies: How I made a team out of a bunch of folks
Team coaching, motivational talks, and brainstorming sessions can only do so much. They work only for…
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Strategy in Three Minutes, Episode 20 is live!
Today’s topics: 1. Strategy and Value Exchange: 360 Degree Strategy 2. Strategy-related terms: Better than simplification…
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The Airline That Nosedived: Pitfalls of the low-price strategy
A low price sells itself. But if a company’s assets aren’t fully used for some reason,…
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The Airline That Nosedived: Pitfalls of the low-price strategy
Have you ever flown standing up? If you think that’s a typo, it’s not. In 2012,…
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Disruptive insanity
Tech nerds think that all people are like them and believe that flooding the world with…
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Strategy in Three Minutes, episode 19
Strategy in Three Minutes, episode 19 is live! Today’s topics: 1. Strategy and Value Exchange: Two…
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Good CEOs focus on disruptive innovation. Great CEOs win
What do companies like Airbnb, Uber, IKEA, Amazon, Tesla, Apple, and Netflix have in common? You’ll…
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Good CEOs focus on disruptive innovation. Great CEOs win
The pitfall of disruptive innovation Startup founders obsess over disruptive innovation. VCs look for startups that…
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Would you like to be more customer-focused?
The biggest problem for many businesses is that, even if executives sincerely want to build a customer-centered business,…
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Strategy in Three Minutes. Episode 18 is live!
Today’s topics:1. Strategy and Value Exchange: Stop chasing competitive advantage. Start creating value uniqueness2. Strategy-related terms:…
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Five Ingredients of Customer Centricity
Tony Hsieh was a dreamer. He believed he could build a customer-oriented yet profitable business. His…
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Five Ingredients of Customer Centricity
Have you ever seen a business not claiming to be ‘customer-focused?’ I doubt that. Have you…
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Five ingredients of customer centricity
Most companies make two common mistakes: 1. They segment their customers based on the wrong criteria,…
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Strategy as a self-centered concept
The traditional concept of strategy is extremely self-centered. It is obsessed with shareholder value, while everyone…
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Red and Yellow strategies
“Strategy is a set of short- and medium-term plans to maximize the value for all stakeholders.…
